Is Persuasive 
Mass Marketing
When the media takes a story to run, you know you’re on the path to exposing your greatness to the world. After your media story has been run, you can repurpose them endlessly. You can post them on your website as an about us or in email newsletters. These stories are authoritative and engage your potential audience. Don't forget these articles reside 24/7, 365 online, and on news archives thus promoting your product as long as you want, searchable by potential customers.