This season, PUMA has enlisted young, influential curators who are currently making waves in the music and entertainment areas for their Classics AW 16 Campaign. One of the latest artist to join this campaign is Young Thug, who has already secured endorsement deals with brands like Calvin Klein. Others that have been previous ambassadors include Kylie Jenner, Rae Sremmurd, YesJulz, and known street photographer Jamel Shabazz.
Following these stylish ambassadors is not an impossible feat for Young Thug, because he brings his own style to the forefront. Thug’s affinity for music is matched only by his presence in fashion. PUMA did not hold anything back when adding Thug to this amazing lineup of ambassadors. Thug's outlandish personality and eccentricity has taken a backseat in this new campaign with PUMA. Fueled by matching velour tracksuits, tees, hoodies and bombers, each look is complimented with a sneaker icon – the PUMA Suede, G. Vilas and Sneakerboot.
To honor the classics, Puma tapped legendary New York City street photographer Jamel Shabazz to photograph Thug around Bed-Stuy, Brooklyn, rocking different types of classic hip-hop track suits in a distinctly modern silhouette: