We are going 'Back To The Future' with the Nike Mag 2016 sneaker release. After a year of waiting for the sneaker to come out you can finally get your hands-- or at least you can have a chance to get yourself a pair. The cinematic sneaker will finally be available with adaptive lacing technology. But there will only be 89 pairs given out to the public.
The draw began on October 4th with all money from each $10 raffle ticket benefiting the Michael J. Fox Foundation and the fight against Parkinson’s Disease. The raffle will end on October 11th with winners announced on October 17th.
In the video below, Nike CEO Mark Parker announces the launch of the limited-edition Nike Mag. And gives you a little inside look on the most anticipated sneaker on the block.
As an effort to promote the big news, Nike hosted an invite-only event at the Nike+ Clubhouse located at 45 Grand in SoHo, allowing the guests to test out the self-lacing Nike Mag for the first time ever. Guests were also invited to try on the Mag and experience Nike’s revolutionary Adaptive Fit technology (adjustable shoelaces).